How is the digital economy changing the way we work, the way we consume? Do you know your digital rights? Are families ready for digital changes? What change lies ahead?

These are some of the key questions that were discussed at the EU conference “The impact of digitalisation on 21st century families” held on 7-8 November 2016 in Berlin #DigitalFamiliesEU

Discover and feel free to share our policy briefs on Digitalisation and videos (full playlist):

Smart work: can digitalisation reconcile work and family life?


Connected children: vulnerable users or digital experts?


Big Data: Threat or Opportunity?


21st century social services: promoting human rights or nourishing dependency?


The Digital Economy: the future of work is now


Digital Literacy: an essential skill for the new world of work?



Feel free to join our awareness-raising campain on #DigitalFamiliesEU on Twitter by sharing some key messages:

Impact of new digital workplaces on families #teleworking #smartworking but also #availability 24/7

Is digitalisation providing better scope for combining work and family life? #DigitalFamiliesEU

How will #automation, #AI and #robotisation impact employment? Do we have to rethink our employment policies, social/welfare state model?

How can we secure the advantages of robotisation and automation while preventing a dystopian world with massive unemployment?

#Sharingeconomy How to reconcile the benefits of #flexibility in work and #employment security and benefits coming with the “traditional” employment model (right to pension, right to paid leave, sick leave)

The Internet has completely changed how consumers shop for goods and services. ICT: empowered families or manipulated families? #DigitalFamiliesEU

Dynamic pricing, behavioral advertising: Has the online world benefited or accentuated the vulnerability of consumers? #DigitalFamiliesEU

How can users access data generated by IoT and under which format should they receive it? #DigitalFamiliesEU

How can a company be transparent about highly technical and complex issues such as Big Data?

How can users control data generated/transmitted by IoT? Will there be a way to switch the connectivity off? #DigitalFamiliesEU

Data analytics: friend or foe Does Big Data analytics help address the needs of families by providing them better/tailored goods/ services? Does it lead to more discrimination?

What balance should be struck between privacy, data protection and use of consumer data for commercial purposes? Who should decide what is a “legitimate” use of data?

How much is my data worth? Am I getting my “data’s worth” when I’m using a service which relies on the use of personal data in its business model?

Is there a trade-off between sharing my personal data and the service I am receiving? Can this data be used against me?

How can I have more control over the data I am sharing and how the data I share influences my online experience?

The prevailing business model on the Internet is now centered around offering “free” services, collecting data about users, and monetizing the data by displaying targeted advertising.

How does this affect user experiences online, especially children? Is there a fair balance between the data collected, the advertisements displayed and the services provided to users?


Read also: Current challenges and the impact of digitalisation on families (2016)