The European Commission adopted the ‘New Deal for Consumers’ package on April 11 to ensure that all European consumers fully benefit from their rights under Union law. The package consists of a Communication, and two proposals for Directives one on better enforcement and modernisation of EU consumer protection rules and another one on representative actions for the protection of the collective interests of consumers.
While the EU already has some of the strongest rules on consumer protection in the world, recent scandals have shown that it is difficult to enforce them fully in practice. The New Deal for Consumers aims to empower qualified entities to launch representative actions on behalf of consumers and introduce stronger sanctioning powers for Member States’ consumer authorities. It will also extend consumer protection online and clarify that dual quality practices misleading consumers are prohibited by EU law. The Commission’s proposals will be discussed by the European Parliament and the Council. All relevant documents, including factsheets and press material, can be found here