NewsJune 09 PapaProof

Campaign “Papaproof” by Gezinsbond, Belgium

Gezinsbond actively supported the new campaign “Papaproof” calling on employers to stimulate parental leaves for the employees, especially for the fathers. Employers that give their staff 10 days paternity leave will be labelled “papaproof” and will receive extra coverage in the media during the campaign.

Figures show that 15% to 20% of fathers do not take any of the 10 days of paternity leave. Of those who take days off, one out of 5 do not take all of them. Paternity leave offers advantages to the employers: Happy fathers are happy workers who work better for their organisation and their clients; fathers-friendly employers suffer less from stress, burn-out and absenteeism and offer a better work atmosphere.

The campaign was launched on the occasion of Fathers’ Day held in June in Belgium.

Watch the video of the campaign here:

More information about the campaign, click here